CALIFORNIA FASHION ASSOCIATION
444 South Flower Street, 34th Floor Los Angeles, CA 90071 213.688.6288 fax 213.688.6290
Email: firstname.lastname@example.org Website: www.californiafashionassoc.org
Tuesday, May 12, 2009
12:30 – 1:30 p.m.
California Market Center Fashion Theater
“Utilizing Technology for ‘New’ Retailing”
An expert panel will outline the newest technologies and marketing strategies for Retailers, including techniques to evaluate available information to strategize business.
Shahin Kohan - Focal Technology: Discussing the advantages for retailers in extending the store’s offerings through website, online marketing, and social networking.
Lynne Sperling – Sperling & Hileman Group: Developing strategies to re-think the merchandising process, including a marketing and demographic analysis.
Deborah Levine - California Market Center: A comprehensive perspective of searching for new resources for Retailers, and the importance of establishing relationships with local sales representatives.
Ilse Metchek - California Fashion Association
Q&A will be open throughout the discussion
$5.00 lunch special available at California Market Center Food Court,
or bring your own.